Privacy Policy
Last updated: May 4, 2025
1. Introduction
Welcome to DrinkLoyal ("we," "our," or "us"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services.
Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.
2. Information We Collect
We collect personal information that you voluntarily provide to us when you:
- Register for an account
- Express interest in obtaining information about us or our products
- Participate in activities on our platforms
- Contact us
2.1 Personal Information
The personal information we may collect includes:
- Name
- Email address
- Phone number
- Date of birth (to verify legal drinking age)
- Address details
- Payment information
- Social media login data
2.2 Information Automatically Collected
We automatically collect certain information when you visit, use, or navigate our platforms. This information does not reveal your specific identity but may include:
- Device and usage information
- IP address
- Browser and device characteristics
- Operating system
- Language preferences
- Referring URLs
- Information about how and when you use our services
2.3 Information from Third Parties
We may receive information about you from third parties including:
- Social media platforms
- Marketing partners
- Analytics providers
3. How We Use Your Information
We use your information for the following purposes:
- To provide, operate, and maintain our services
- To improve, personalize, and expand our services
- To understand and analyze how you use our services
- To develop new products, services, features, and functionality
- To communicate with you about promotions, updates, and other information
- To prevent fraud
- For other purposes such as data analysis, research, and advertising
4. Sharing Your Information
We may share your information with:
- Venue Partners: To provide loyalty services and rewards at participating venues
- Service Providers: We may share your information with third-party vendors who provide services on our behalf
- Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities
- With Your Consent: We may share your information with other third parties with your consent
5. Your Data Protection Rights
Depending on your location, you may have the following rights:
- Right to Access: You have the right to request copies of your personal information.
- Right to Rectification: You have the right to request that we correct inaccurate information.
- Right to Erasure: You have the right to request that we delete your personal information.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your information.
- Right to Data Portability: You have the right to request that we transfer the data to another organization.
- Right to Object: You have the right to object to our processing of your personal data.
6. Data Security
We have implemented appropriate technical and organizational security measures to protect your information. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of our systems.
7. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
8. Children's Privacy
Our services are not intended for individuals under the legal drinking age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: [email protected]
- By phone: +44 (0) 1244 911028
- By mail: Data Protection Officer, DrinkLoyal Ltd, 24 Market Square, Manchester, M1 1PZ, United Kingdom